Brand and Design System

RaidGuild’s visual identity evolves through named brand steward reigns. The black crossed-swords mark is the durable master mark; palettes, typography, illustration, motion, and voice treatments belong to a particular reign rather than timeless canon.

The approved current direction is Louchi — Venture Beyond: deep teal and cyan atmosphere, parchment surfaces, coral signals, acid-lime highlights, expansive editorial type, and Moebius-influenced speculative-world imagery.

Current Sources

• Brand guide — preferred member-facing destination
• Brand archive and Storybook — components, tokens, assets, and reign history
• Venture Beyond — approved Louchi visual direction in an organizational-site context
• Brand repository — source code and machine-readable brand contract

Applying the System

1. Preserve a recognizable crossed-swords mark and a route back to RaidGuild.org.
2. Name the reign when presenting visual guidance; do not claim one steward era is timeless.
3. Use semantic tokens for background, foreground, action, border, and focus states.
4. Use Mazius Display for display moments, EB Garamond for body copy, and Ubuntu Mono for metadata, labels, dates, and technical identifiers.
5. Support day and night appearances without changing information architecture.
6. Preserve keyboard focus, contrast, touch access, and prefers-reduced-motion behavior.
7. When representing a specialized practice, retain Guild provenance with the crossed-swords mark, “A RaidGuild practice,” and “Operating through RaidGuild LLC” where the legal relationship matters.